What is Startek Interaction Analytics?

Startek® Interaction Analytics is an AI/ML + NLP platform that examines interactions across channels, unifying agent and customer data to surface trends, sentiment, and actionable insight [audit].

It won a 2024 BIG Award for Business from the Business Intelligence Group. In case studies, Startek® Analytics improved QoS by 6% and cut Customer Effort Scores by 20% for a leading South African ICT provider (Telkom) — though the corpus notes the Telkom case study's own headlines disagree on QoS +20% vs +6%, so both figures are reported here with that conflict flagged [research].