What is Startek's strongest case study?

Three contend for strongest proof: a Canada-based airline at 95% CSAT and 38% cost savings (GPT-based support lifted translation accuracy from 76% to 98%+); an automotive aftermarket retailer at 367% ROI with $20M in revenue via omnichannel sales support; and AI Coach's +33% CSAT lift for a leading telecom [dispatches, research].

The honest caveat from the white-space analysis: Startek's measured-ROI proof is 'thin and self-contradicting where it should be deepest' — several case studies render metrics as 0% placeholders or carry conflicting headline figures. The Telkom / South African ICT case, for example, shows QoS +20% in one headline and +6% in another [white-space, research].

So the most defensible numbers are those with internal consistency: the +33% CSAT AI Coach figure (live for 2,500+ agents) and the electronics manufacturer's +20% FCR / +15% AHT gains.

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